Over the coming weeks Nike Golf will be seen on tv showcasing the company’s new line of RZN golf balls . The ads take the mickey out of golfers who are affraid of new technology and, as such, reject advancements in innovation.
The newest ad showcases a crew of comical characters who pledge their allegiance to an array of antiquated golf ball models like featheries, gutties, wound and solid rubber cores, and express their concerns that Nike’s new RZN core will “ruin the game.”
With a clear inference that Nike Golf’s innovations represent today’s leading edge of golf equipment, “Play in the Now” takes a snapshot journey through the different eras of golf technology. It makes a stark distinction between the change-fearing golfers of yesteryear and what it takes to move the sport forward.