New shop outfitters launches

JSH Proshop Outfitters, based in Hamburg, Germany has launched a new consultancy arm aimed at providing ‘One-Stop Retail Marketing’ for golf pro-shops and golf clubs. The company will provide marketing support and consultancy to golf clubs and golf pro-shops to enable them to maximise on space and POS (point of sale). This results driven approach increases the through-flow of customers and increases profit.

Jaqueline Hillson, CEO of JSH Proshop Outfitters has over 30 years of experience in the pro shop retail market and has built up a successful pro-shop and retail business. Commenting she said, “With many new golf clubs as well as established ones wanting to develop their businesses to be more than just a club, a pro-shop is an excellent way to encourage members to spend on-site. Whether you are a small independent or a multisite group, it is easy to overlook the basics and what the customer’s needs are. By using JSH Proshop Outfitters, our team is able to offer evaluation and advice on all aspects of planning, sourcing, marketing, store design, team development and most importantly, customer retention. Whilst we are based in Germany, we welcome the opportunity to work internationally and eventually hope to open up offices wherever there is a demand.” More at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.