New scheme to boost winter golfing

The Golf Express initiative in Staffordshire aims to keep customers on the golf course despite winter drawing nearer and the nights getting shorter.

Golf Express promotes 9-hole golf – all the game in half the time – and eighteen golf clubs across Staffordshire are offering 9-hole green fees, providing opportunities for golfers to keep playing during shorter daylight hours and enjoying the health and well-being benefits of the game.

Gareth Shaw, Staffordshire County development officer, said: “People tend to play less golf in the winter – but we’re confident this won’t be the case in Staffordshire.

“Golfers in the county can reap the health and well-being benefits of winter golf. It’s the perfect tonic for beating the winter blues and boosting energy. Wrapping up warm and getting out in the fresh air for a game of winter golf can be really invigorating and good for your health.”

Golf Express is part of an England Golf project which is trialling innovative ways of increasing participation and golf club memberships. It has attracted hundreds of players and media interest since it was launched earlier this year, promoting 9-hole greens fees and after work roll-ups to meet the needs of people with busy lifestyles.

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.