NEW “PGA Show Winter Jam” Concert Announced for 2024 Event

PGA Golf Exhibitions and the PGA of America announced the debut of the first annual PGA Show Winter Jam, an after-hours concert experience, on Thursday evening, January 25, 2024, in a new concert lounge in Hall E of the Orange County Convention Center. All registered PGA Show attendees will receive complimentary admission to enjoy performances by a major music artist headliner, along with additional supporting music acts, beginning at 6 p.m.

The PGA Show Winter Jam headline artist will be announced later this month and golf industry professionals are invited to follow PGA Show social channels beginning today for clues to guess the artist ahead of the announcement. Additionally, PGA HOPE will be the concert’s charitable partner. Veterans, Active Military, PGA HOPE certified PGA of America Golf Professionals, PGA HOPE Ambassadors, and PGA HOPE graduates will be honored as special guests.

The PGA Show, the longest running and largest global business gathering of the golf industry, returns to Orlando for the 71st edition of the annual event, January 23-26, 2024. The PGA Show is open exclusively to the golf industry and is not a public event. Registration is now open at

“We can’t wait to debut the PGA Show Winter Jam concert at the 2024 PGA Show,” said PGA Golf Exhibitions Vice President Marc Simon. “The surge in golf participation in recent years has been exciting and challenging for all who are passionate in their roles to serve the game. The concert is our way of showing appreciation for those efforts and an opportunity for us all to gather and unwind after a busy Show Day, enjoy music from a major music artist and have a good time while continuing to network with peers.”

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will bring together thousands PGA of America Golf Professionals, LPGA Professionals, golf buyers and industry executives from around the world who will source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

PGA Show Week also will include multiple allied industry events, including the AGM Retail Conference (Jan. 23) and the PGA Show Education Conference (Jan. 23-26) at the Orange County Convention Center (OCCC) and the NGCOA’s Golf Business Conference (Jan. 22-24) at both the Rosen Centre Hotel and the Convention Center. The PGA Show Demo Day – where golf industry professionals test the latest innovations outdoors and learn best practices in coaching, club fitting and range operations – will be held Tuesday, Jan. 23, at Orange County National Golf Center. PGA Show exhibits, demonstrations, presentations and exciting, new special events will fill out the industry calendar Wednesday – Friday, Jan. 24-26, at the Convention Center.

Attendance at the 2024 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at Attendees will receive complimentary admission to the PGA Show Winter Jam by showing their event badge at the door. There is no PGA Show registration fee for qualified golf industry professionals through Dec. 1, 2023. Beginning Dec. 2, 2023, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $80 event registration processing fee through Jan. 21, 2024, and a $199 fee at the PGA Show through Jan. 26, 2024.