New G/FORE seasonal collection showcases addictive on & off-course opulence in abundance

Following on from a very positive first-showing at the PGA Show, luxury lifestyle brand, G/FORE presents its new ‘ADDICTIVE OPULENCE’ themed seasonal collection which will be available for delivery to retail partners from the beginning of July 19.

Continuing to push the boundaries of golf fashion, function and performance, the new full-line G/FORE collection features a diverse line-up of elegant footwear, apparel, gloves, headwear and accessories – all with that playful twist the LA brand has become synonymous for.

Retailers wishing to book an appointment to view the new collection should contact their local G/FORE sales representative or contact Mark Hilton (mark@petermillar.co.uk) / Michael Hart (mhart@petermillar.co.uk).

Designed from start to finish by G/FORE Founder and creative visionary, Mossimo Giannulli, the new collection builds on the outstanding success the fashion-driven brand has achieved in recent years and, in particular following its acquisition by Peter Millar a year ago.

Using the most luxurious fabrics and performance technologies, the new collection features a wealth of fashion-driven styles coupled with seasonal colour tones across all categories as well as a G/CORE range of essential products that are always in stock and ready to ship year-round.

The entire collection showcases modern designs, premium detailing, superior performance to deliver the perfect mix of street and style for the modern golfer who desires a fashionable look that works just as well off-course as when you’re walking down the fairways.

“The reception we received towards this collection at the PGA Show blew us away, so naturally we are extremely confident we will strike the same note with our retail partners and loyal G/FORE consumers, commented Mossimo Giannulli, G/FORE Founder.

“This season is all about addictive opulence and my desire to create a truly diverse lifestyle collection that brings a whole new fun dimension to golf fashion and builds on the momentum we have going on right now.”

G/FORE products are trusted on tour by some of the biggest names in the game including multiple Major Champions, Bubba Watson (Shoe & Glove) and Phil Mickelson (Shoe) as well as some exciting new additions to the G/FORE family that will be announced very soon.

KEY NEW MEN’S FOOTWEAR STYLES:

SADDLE GALLIVANTER – (Now available in onyx):

Now available in Onyx, the Saddle Gallivanter represents G/FORE’s take on a classic golf staple. Custom designed by G/FORE’s team of footwear experts, the Saddle Gallivanter boasts an ultra-lightweight sole coupled with a bespoke cleat design for optimal on-course traction. This shoe also features a new, washable and anti-microbial, triple density foam cushion Ortholite sock liner for superior comfort. Add this model to your closet to complete a timeless, sophisticated on-course look.

CAP TOE GALLIVANTER: (Available in Snow/Twilight, Snow/Nimbus & Snow/Onyx)

Custom designed by G/FORE’s team of footwear experts, the Cap Toe Gallivanter boasts an ultra-lightweight sole coupled with a bespoke cleat design for optimal on-course traction. This shoe also sports a new, washable and anti-microbial, triple density foam cushion Ortholite sock liner for superior comfort. Now available in a new Snow/Twilight colourway.

PATRIOT DISRUPTOR: (Now available in Twilight)

Designed with all the same premium G/FORE outsole details optimizing traction, flexibility and support, this shoe is made with our washable and anti-microbial, triple density foam cushion Ortholite sock liner for unmatched comfort. Now available in a new Twilight colourway. 

COMPETITION STRIPE DISRUPTOR: (New Snow/Twilight colour option)

The Competition Stripe Disruptor from G/FORE combines the best of street style and brings it to golf. Perfect for the stylish golfer wanting to make a statement this Spring/Summer season, this shoe is designed with all the same premium G/FORE outsole details optimising traction, flexibility and support. It sports a washable and anti-microbial, triple density foam cushion footbed for superior comfort along with Comfort System Technology which allows airflow to feet and provides the ultimate massage for your soles. It features contrast colour heel cap and stripe design on the toe.

GROSGRAIN DISRUPTOR: (Snow)

A brand-new version of our popular Disruptor family of golf shoes that mix street and style for a truly modern day on-course look. Featuring a classic red, white and blue design around the foot entrance and all the same technologies in other Disruptor models, this new style is sure to be a hit this season.

KEY NEW MEN’S FASHION APPAREL COLLECTION HIGHLIGHTS:

LIBERTY STRIPE TECH PIQUE: Constructed from an enhanced new tech pique fabric, this lightweight tech jersey polo features a signature red, white and blue G/FORE patriot stripe.

SKULL AND T’S EMBROIDERED POLO: The Skull & T’s Embroidered Polo features our popular and playful Skull & Tees emblem. Crafted with breathable tech pique, the Skull & Tees Embroidered Polo is a luxurious way to disrupt traditional golf fashion.

ROSEBUD POLO: This silky and lightweight tech jersey is adorned with this season’s favourite floral print.

CONTRAST POLO: Silky and lightweight tech pique jersey polo in Violet and Pine with bold contrasting colour accents on collar and sleeves along with our Skull & T’s motif on front chest.

STRIPED MID: Our favourite mid-layer of the season, the yarn-dye Striped Mid features a mossed interior for extra comfort and warmth, plenty of stretch to move through your swing, and moisture wicking properties for when you’re out on the course or in the gym.

KILLER T’S TROUSER: These tech twill trousers are adorned with our signature Skulls & T’s motif, delivering a unique look and great fit in our extremely soft and lightweight tech twill with plenty of stretch.

CAN’T BREAK 80 QUARTER ZIP: This luxurious soft merino wool quarter-zip sweater features our playful motif on the back of the garment.

PRAY FOR BIRDIES PULLOVER: Avoid April showers in this ultra cool Hooded Pullover. Soft waterproof tech fabric, zip-closed front kangaroo pocket, draw cord waistband, custom “Pray for Birdies” zipper tape and printed hood will keep you dry in the rain.

THE REPELLER: Combat any climate with our water resistant, hooded jacket. Designed with waterproof nylon, a built-in undershirt with thumbhole cuffs for extra insolation, and a two-way zipper closure with sewn-in magnetic reinforcement on the chest as well as side pockets. This jacket is built to withstand it all, making it a necessity piece in any wardrobe.

KILLER QUILTED JACKET: A favourite vest this season; the Killer Quilted jacket is constructed from the perfect combination of merino wool with tonal intarsia Skull & T’s emblem on back and just the right amount of warmth with our silky nylon padded front panels. 

CAN’T BREAK PAR TEE: This tee shirt does the talking so you don’t have to. Relax in this soft breathable cotton tee made with the 19th hole in mind.

KEY NEW G/CORE APPAREL COLLECTION HIGHLIGHTS: (ALWAYS IN STOCK)

Core Feeder Stripe Polo: (Available in Onyx/Snow, Azure/Snow, Scarlet/Snow, Scarlet/Azure, Twilight/Snow)

Constructed in a new extremely soft, fine tech pique fabric with plenty of stretch, the Feeder Stripe Polo provides ultimate mobility for a competitive edge. Simple stripes with taped side seams are just the right amount of detail for this silky staple polo. All g/core polos feature a tonal silicone circle g’s logo below the centre back yoke, leaving the left chest open for custom embroidery.

Core Mid: (Available in Twilight, Snow, Onyx, Azure & Heather Grey)

Layer up and head out in the core mid, a performance quarter zip mid-layer with contrast collar taping. This mid layer features a peached interior for extra softness and warmth, plenty of stretch to move through a great swing, and moisture wicking properties for out on the course or in the gym.

Core 5 Pocket Performance Twill Trouser: (Available in Twilight, Khaki, Charcoal, Onyx & Snow)

Step into your new favourite pants. This ultra-soft & comfortable straight leg 5 pocket silhouette is made with technical twill that delivers serious performance, with plenty of stretch and a polished finish. It also features Fore Play on the inside fly.

NEW G/FORE GLOVES:

G/Fore’s flagship Collection golf glove line provides stylish golfers with unparalleled construction, quality, fit and feel. Available in a carefully curated range of colours – refreshed and expanded for each season – these gloves are precision-crafted from premium AA Cabretta leather, with an embroidered patch detail on the tab. Also available for juniors

NEW HEADWEAR COLLECTION HIGHLIGHTS:

Whether you’re topping off your on-course look, shielding your down-fairway gaze or adding a sporty touch to your day-to-day look, G/FORE caps and their fun captions will elicit a knowing nod where you go.

NEW SOCK COLLECTION HIGHLIGHTS:

Fashion socks fused with truly technical properties, G/Fore utilise a superior yarn blend for the ultimate in comfort, performance and feel. Compression properties increase endurance, improve circulation and reduce swelling whilst mesh venting, a seamless toe and extra cushioning assure maximum satisfaction. Further moisture wicking yarns keep your feet dry and cool and anti-microbial properties prevent odour-causing bacteria.

For more information on G/FORE visit www.gfore.com

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.