Motocaddy assembles top team for global expansion

Motocaddy, the world’s biggest-selling electric trolley brand, has restructured its senior management team to enable the company to embark on global expansion in the coming years, following a sustained period of exponential growth.

Since the acquisition by ETHOS Partners a year ago, investment to expand the business at home and abroad has focused not only on new trolleys, bags and GPS touchscreen units, but the appointment of experienced and talented personnel at boardroom and sales management levels.

The new Motocaddy Chair is David Hollander, former UK Managing Director of Dyson and CEO, Aqualisa.

Richard Inglis was installed as Chief Financial Officer earlier this year, in time to put in place measures to support retail customers through the financial challenges posed by COVID-19.

The new President of Motocaddy USA based in Carlsbad, California is Roger Teat, former Director of Sales Operations at Cobra Puma. He will be maximising sales opportunities for the brand that had two products – the M7 REMOTE ‘Most Wanted’ model and the M5 GPS ‘Best Smart Cart’ – rated in the top three models of the 2020 MyGolfSpy test.

With a decade of Motocaddy sales experience under his belt, Nick Brooker has been appointed as the new International Sales Director to drive sales opportunities in other parts of the world. He succeeds Neil Parker, who is set to take a non-executive board role after 15 years of impressive service developing both domestic and international markets.

Ian Smith replaces Nick as Territory Sales Manager in the West region, reporting to Steve Morris, Sales & Customer Services Director for the UK & Ireland. The customer service operation was also expanded earlier this year to deal with unprecedented demand.

“This is a very exciting time for the brand both on and off the course and the whole Motocaddy team is looking forward to a new era in an ever-changing golf market,” said CEO John Helas, who has led the business for the past two years. “Our strategic objective is to offer the best in class in terms of products and customer service and we’re projecting a strong performance at home and abroad in 2021 based on these principles,” he added.

The popularity and reliability of Motocaddy trolleys – both powered and push versions – has resulted in a record summer sales period, with September being the biggest month in the company’s history and beating another record the month before. During this period, the average unit price for electric trolleys grew by 15%, as increasingly active golfers decided to purchase models at higher price points. Between June and September, the brand’s turnover was 55% up against last year and in September alone it was up 121%.

For more information on all Motocaddy products, including trolleys, bags, batteries and accessories, please visit www.motocaddy.com or follow @MotocaddyGolf on social media.