Mitsubishi expands key account partners

Diamond Golf,  a UK distributor of Mitsubishi Rayon Graphite Shafts, is hosting a meeting of its Mitsubishi Rayon Key Account Partners at Wentworth in May and is hoping to attract more members to this already successful programme.

Key Account Partners are getting together to meet with Mark Gunther, VP Sales and Marketing, from MRC Golf’s Carlsbad, California office to discuss new products in the range, the benefits of being a member of the programme and the effects it could have on their golf business.

Joining the key accounts programme carries significant benefits, including: exclusive pricing, free demo shafts, large discounts off further demo stock, an authorised dealer welcome pack and use of official logos for advertising.

Daren Treacy, MD of Diamond Golf, said: “We’re looking for partners who want to be part of an incredible success story. For the past 11 years Mitsubishi has outshone all the other shaft manufacturers on the planet, having been used by more than 270 winners on the world’s major tours. The shafts are a must-have product for anyone committed to providing a top-class custom fitting service and our new key accounts programme will give selected customers a range of benefits to enable them to maximise their status.

“We’re inviting existing Programme members and Pro’s that would like to know more to come and meet Mark, on Thursday 26th May at Wentworth. We feel it’s important for our prospective Partners to hear the details and advantages first hand and it’s a great opportunity to find out more about the new products in the range and hear the plans for the future.”

Mitsubishi Rayon Composites (MRC Golf) have been manufacturing golf shafts in Japan for more than 30 years and during this time the company has grown to become a leading worldwide supplier. MRC Golf is a division of a multi-billion dollar materials organisation which has created thousands of different resin combinations and materials. MRC Golf has utilised this expertise in their ‘vertical integration’ – controlling all the components that comprise their finished shafts.

To become a new Mitsubishi Rayon Approved Dealer contact Daren Treacy at Diamond Golf by emailing  or calling +44 (0)1903 726999.

Previous articleGolf rounds played in first quarter of 2016 decrease
Next articlePGA TOUR, LPGA and Topgolf announce new alliance
A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.