McGinley sets the standard with TaylorMade SpeedBlade irons

Ryder Cup Captain Paul McGinley launched TaylorMade Golf’s Speed Pocket World Challenge on Tuesday, 11 March in London’s Canary Wharf financial centre. The Speed Pocket World Challenge was a series of simultaneous global golf distance challenge events in four cities to publicise TaylorMade’s innovative new Speed Pocket technology.

McGinley took the first shot of the challenge, with golfers in London, Toronto, New York and San Francisco competing against each other in an effort to be crowned Speed Pocket World Challenge champion. In a ‘closest to the pin’ competition McGinley set the standard with London’s golfers invited to use the new SpeedBlade irons and challenge McGinley’s accuracy and power to see how they stack up.

Golfers competed not only against McGinley himself but other golfers in Toronto, New York and San Francisco and the distance gains with the SpeedBlade irons were communicated by a live global scoreboard. The key performance feature that separates the SpeedBlade iron range is the Speed Pocket, a handle-bar shaped slot in the sole of the 3 to 7 irons that enables a large area of the face to flex and rebound at impact, resulting in faster ball speed, higher launch and better feel.

McGinley stated, “I’ve had a long standing relationship with TaylorMade-Adidas Golf and I’m still impressed by their ability to push the boundaries of innovation not only for elite golfers but for golfers of all levels. The new Speed Pocket technology is incredible and today’s Speed Pocket World Challenge is a great way to showcase this amazing new product.”

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Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2