MAX FULLERTON JOINS THE GLENMUIR SUNDERLAND OF SCOTLAND FAMILY TO REPRESENT SOUTH EAST ENGLAND

Glenmuir, Sunderland of Scotland, and MacWet are pleased to announce the appointment of Max Fullerton as the new Sales Agent for South East England, further strengthening the brands’ commitment to supporting valued customers across the UK.

Max brings with him a strong background in the golf industry, underpinned by a degree in Golf Business Studies and several years of hands-on experience as a respected caddie at the prestigious Sunningdale Golf Club. A passionate golfer and member of The Buckinghamshire Golf Club, Max has a deep understanding of the game, both professionally and personally.

His appointment reflects Glenmuir’s ongoing investment in nurturing relationships with golf professionals and retailers, combining heritage, quality, and performance with a dedicated local presence.

Matthew Eagle, Global Sales Director of Glenmuir and Sunderland of Scotland, commented: “Max’s enthusiasm for the game, his academic grounding, and his personable approach make him a superb addition to our sales team. We look forward to building on our strong relationships in the South East and continuing to offer exceptional service and support to our retail partners.”

Max Fullerton added: “I’m delighted to be joining three leading names in the golf industry. Glenmuir, Sunderland of Scotland, and MacWet each represent excellence in service and in their respective product categories, and I look forward to reconnecting with customers and showcasing the Spring Summer 2026 collections across the South East.”

Max will begin his new role immediately, supporting existing accounts and developing new business opportunities across Berkshire, Buckinghamshire, Oxfordshire, Surrey, Sussex, Kent, Hampshire, and surrounding areas.

For trade enquiries, Max Fullerton can be contacted at themaxfullerton@gmail.com or on 07840916706.

Glenmuir.com

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.