Lynx is a hit on the links at Senior Open

The Lynx event marketing and demo team were at the Seniors Open Championship at Royal Porthcawl, offering custom fitting for Lynx clubs. Lynx Tour ambassador Paul Eales used his new Boom Boom3 driver to record an average driving distance of 300 yards during the event and the club received significant interest on the range

As a result, two former European Tour winners took away custom fitted Boom Boom3 drivers. Another multiple Tour winner is trying out a Swash By Lynx putter, designed by Harold Swash. In the baking weather, several high profile club professionals and their caddies donned Lynx caps on the course during the championship as Lynx further emphasised its reputation as a brand that works closely with ‘green grass’ accounts, with more than 430 accounts in the UK.

 Spectators also enjoyed the Lynx demo area, with crowds at times facing a 20-minute queue to try the 2014 collection.

Lynx Golf CFO, Stephanie Zinser commented, “We were absolutely bowled over by the reception the senior players gave Lynx at the championship. Many of them recognised the brand from its Major-winning days and were very interested to see it back on tour. And a lot of players came over to try the Boom Boom 3 driver as they’d seen Paul Eales hitting it so far. One player instantly increased his driving distance by 15 yards with the BB3 and couldn’t wait to take away a model to try.”

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