Lynx Golf played a key role in the recent SSE Women’s Invitational, a ground-breaking annual business event which has golf at its centrepiece.
The event held at Royal Mid Surrey GC was attended by Lynx CFO and Marketing Director, Stephanie Zinser, and brand ambassadors Di and Nick Dougherty.
With gender parity and breaking down barriers at its core, its intention is to dispel the ‘corporate golf is for men’ stereotype and address the fact that women have historically been underrepresented within the corporate golf arena – and hence not shared the opportunities to reap the well documented benefits a golf day offers for relationship building, networking and business.
Keynote speaker Judy Murray was joined by leading personalities from the world of sport and business, including, Jennie Price, Chief Executive, Sport England; Colin Sloman, Managing Director of Accenture; and Liz Dimmock, Founder and CEO of Women Ahead.
Stephanie Zinser (seated fourth from the right), who owns Lynx with husband Steve Elford, told delegates how they are one of the few golf companies, perhaps the only one, to give half as much of their resources to their ladies’ ranges as they do to the men’s. She went on to stress that golf clubs need to think imaginatively about ways of making golf more accessible and appealing to ladies – for example by developing ‘clover-leaf’ golf courses with three loops of six holes and crèche or play facilities, so mothers can get out and play a quick game. And she said that sex discrimination and old-fashioned rules, like insisting on collared shirts and not allowing phones in the club house, are driving interest away.
Said Stephanie after the event: “I felt very privileged to be part of the SSE Women’s Invitational, which offered so many open-minded and valuable insights into sport and business. We were also very proud to show how Lynx as a brand values the women’s game.
“Of course, many of the points and opinions raised at the event about the need for parity, equality and inclusiveness were completely validated just hours later when Muirfield made the utterly unacceptable decision not to allow female members and exposed the sport of golf to global condemnation. And in that respect it demonstrates just why events like the SSE Women’s Invitational need to exist and have such a valuable role to play in the development of business and golf.”
For more information visit www.lynxgolf.co.uk