Lyle & Scott launches in United States golf apparel market

Lyle & Scott – an iconic global leader in golf fashion – announces its launch in the United States,  offering style-conscious golfers a modern take on classic designs.

More than 60 years ago, Lyle & Scott introduced bold, innovative prints and patterns worn in competition by the game’s greatest players including Jack Nicklaus, Tony Jacklin and Greg Norman. Today, Lyle & Scott continues to leverage its on-course history and 146-year-old fashion-lifestyle lineage to offer a sophisticated, modern golf aesthetic.

“Our entry into the U.S. is a committed long-term investment. We continue to listen to our American team to create distinctive collections for a wide and diverse range of golfers, from those seeking a fashion-forward performance piece or something more timeless,” says Chris Somerton, Head of Golf for Lyle & Scott. “As an authentic golf brand, born in Scotland, we’re a versatile alternative to ‘me-too’ designs with a passion for making our sport more exciting, inclusive and accessible to everyone.”

Lyle & Scott’s premium men’s golf collections feature the brand’s signature knitwear alongside new and innovative sustainable performance fabrications across a robust range of tops, bottoms, technical layering, and accessories. Each piece is adorned with the brand’s iconic Golden Eagle, which was born from its historic relationship with storied venue Gleneagles.

Seasonal lines are complemented by archival capsule collections, drawing upon Lyle & Scott’s deep design catalog and manufacturing heritage to create fun, fashionable pieces inspired by vintage releases.

Lyle & Scott has tapped Wayne Webster as National Sales Manager to lead the brand’s sales division in the United States. Webster has more than 25 years of experience in the golf apparel industry, having held senior positions at Nautica Golf and Glengate Apparel, as well as Country Manager and VP of Sales for the Golf and Fashion Divisions of J.Lindeberg USA.

Previous articleTeam Europe Wins with Skechers
Next articlePING Unveils AW21 Men’s Performance Apparel Collection
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.