Leonardo Izzi Joins GMS as Head of Communications

GMS, a global golf marketing agency, have announced the hiring of Leonardo Izzi to the newly created position of Head of Communications.

Izzi joins having been Global Marketing Director for IMG’s Golf Course Services division since 2018, following a six-year tenure at London Golf Club where he climbed to Head of Marketing.

“We have known Leo for over a decade and have always felt he’d be good fit both culturally and from a skills perspective at GMS,” said Sam Elder, Director at GMS. “It’s been brilliant to see his career grow and reputationally he is one of the best marketeers in golf, so we’re absolutely delighted to have him on board as our business continues to evolve.”

He will work from an office in Cascais close to Lisbon and is the agency’s 17th member of staff. This marks the business’s third location globally following the opening of the Asia-Pacific office in Singapore in 2021.

“I am thrilled to be joining GMS. I have known Sam and Phil for a long time, and it’s always been a business I’ve admired. I look forward to working with the entire team as we continue to focus on delivering an unmatched service for our clients globally,” commented Izzi.

GMS have experienced continued growth in recent years, culminating in consecutive entries in PR Week’s ‘bubbling under’ and ‘outside London’ rankings in 2022 and 2023. 2023 will be a record year for the business with revenues exceeding £4,000,000.

GMS provides full marketing services specifically to leading brands, resorts, clubs, and rights holders within the global golf industry. Headquartered in Hertfordshire with an Asian office in Singapore, it counts the likes of PING, ECCO Golf, Golf Pride Grips, Toptracer, The R&A, Royal Liverpool Golf Club, BGL, Close House, The PGA of GB&I, Dubai Golf, Prince’s Golf Club, Foremost Golf, PowaKaddy, Golf Genius Software, Shot Scope Technologies, Bernhard and Company, Chart Hills, Siam Country Club, Essendon Country Club, Nippon Shaft, The Solheim Cup and many more in its growing roster of clients.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.