Keith Pickard has been promoted to the role of group director of golf at De Vere Hotels & Resorts. Pickard will now oversee golf resorts within the De Vere Hotels & Resorts and Village Urban Resorts portfolio. Pickard joined the company in 2005 as director of golf at Oulton Hall, Leeds. In 2013, Pickard became regional golf director, De Vere, when the recently refurbished Mottram Hall was added to his remit following an extensive £6 million refurbishment project.
Commenting Pickard said, “It is an honour and a privilege to have been given such an esteemed position within the De Vere Group. I have worked for the brand across a number of leading resorts for eight and a half years, and I have been given some incredible opportunities. That experience will be invaluable as I take on a national role and I’m really looking forward to working with the team to develop our resort offerings and guest experiences. There have been a number of significant investments to our resorts in recent years and we are excited about more and more golfers having a chance to experience De Vere Golf.”