J.Lindeberg signs Nelly Korda

(Photo by Sam Greenwood/Getty Images)

J.Lindeberg is proud to announce an exclusive multi-year agreement singing of female golfer, Nelly Korda. This puts Scandinavian apparel brand, J.Lindeberg at the center of a new golfing generation. Nelly will join forces with J.Lindeberg and debut their partnership at the Diamond Resorts Tournament of Champions Presented by IOA this weekend, January 14th.

“I am very excited to join the J.Lindeberg team. It is a brand that I have known for a long time. The quality of their product is what caught my attention. The combination of fashion and design combined with performance sets them apart. I am really looking forward to working with them and wearing their product on the LPGA Tour.”  says Nelly.

Nelly began playing golf at a young age and having a lot of success early. By 22 years old Nelly is considered the highest ranked American woman in the world. She has collected 5 professional wins Globally and is #4 in the Rolex Women’s World golf Rankings. Starting at age 13, as a young amateur, she successfully made the cut in competing in the 2013 women’s U.S Open. Nelly isn’t among the only athletes of her family, some of her greatest success can be credited to her well versed and dedicated family. Both parents were tennis champions, her older sister is a top ranked LPGA Tour professional and her younger brother a professional tennis player on the ATP Tour. She is extremely focused and determined to be the best. She is a remarkable young talent with a very bright future.

“We are so excited to have this talented young woman join our growing J.Lindeberg team. This partnership is another important step in J.Lindeberg’s next chapter in golf. Nelly is a natural born athlete whose dedication and exceptional ability is a true inspiration to a new golfing generation on and off the course. We are proud to be a part of her journey.” says Hans-Christian Meyer, CEO of J.Lindeberg.

Established in 1996, with the ambition to change golf, J.Lindeberg has continued to evolve and change skiwear, sportswear and fashion. This evolution, combining tradition and heritage with modernity in a digital age, also reflects how the brand aspires to work dynamically with its athletes. This collaboration comes at a time when the industry and the LPGA Tour is witnessing the rise of a new generation of young superstars. Nelly will be an important part of J.Lindeberg’s next chapter and vision of what golf could be for aspiring golfers around the world

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.