J.Lindeberg releases Summer Golf Collection 2021

A fresh take on summer golfing, J.Lindeberg is launching its new golf collection on May 29. As a reflection of the time and natural golf
surroundings, the collection celebrates the power and beauty of
nature, while capturing the feeling of being one with the game.
Eager to meet the summer golf moments with confidence and comfort, the Summer Golf Collection is designed to fit the way we play. It embraces style, performance and ease to provide a feeling of technical support and lightness. As a reflection of the beautiful nature surrounding golf, the design features a seasonal flower print and color choices mimicking nature, with bright blue, deep green and calming white hues.

“With a high demand in design and performance, we’ve revisited our golf favorites and put them in a modern context to meet the requests of the people and the planet”, says Neil Lewty, Head of Design.

The new season also brings a new take on performance and
sustainability, with innovations and improvements on the fabrics and
durability. As a step of J.Lindeberg’s journey toward a sustainable
tomorrow, the new collection almost exclusively uses fabrics that are bluesign® approved or OEKO-TEX® certified. These trusted certifications stand for transparency in the supply chain and production process, while ensuring the best and safest materials for both people and the environment.

“We’ve worked hard to ensure transparency and traceability in our entire supply chain, and we can proudly say that we’ve reached that goal. Our focus now is to continuously reduce our climate impact by increasing our share of low-impact fabrics and processes”, says Sara von Feilitzen, Head of Sustainability.

Discover the new collection in stores and online on May 29. Find your closest retailer at jlindeberg.com. To learn more about J.Lindeberg’s sustainable journey, check out jlindeberg.com/responsibility.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.