iPlayGolfUK now custom-fitting Honma

iPlayGolfUK, near Milton Keynes now offers custom fitting for the Honma brand. Golfers can now try and buy equipment from the Japanese clubmaker, known for hand-crafting golf clubs, after a fitting from iPlayGolf’s skilled team of PGA professionals.

Honma’s Paris-based expert Mathieu Humel recently visited iPlayGolfUK to train the centre’s staff, to explain the unique way in which Honma fits golfers for their ideal set. Danny Poulter, Greg Tilbury plus former Ladies European Tour star Samantha Head form the custom-fitting team at iPlayGolfUK.

Each item of Honma golf equipment is produced by hand in its Sakata studio in northern Japan, where over 250 professional clubmakers – including an elite Honma team of ‘takumi’ master craftsmen – build and assemble bespoke golf clubheads and shafts to order. At least 100 people work on each individual club.

When tested with the latest launch monitor technology, Honma’s performance statistics were said to be are startling when compared to other brands, and golfers can now compare how their current clubs perform against Honma at iPlayGolfUK, which has six Foresight GC2 simulators each with a Smart Camera System for the ultimate feedback.

Poulter, who heads the PGA team at iPlayGolfUK stated, “We’re now the only place between north London and Manchester where you can try and buy these amazing hand-made golf clubs. Honma clubs represent quite an investment, but their ability to hand-craft the ultimate golf club is simply unmatched by anyone else in the world. I play their clubs myself, and the performance difference is astonishing.

“It’s the same in many walks of life, whether you’re talking about cars, photography or anything else which involves performance tech. If you’re serious about reaching your ultimate potential as a golfer, Honma represents the very top end of our sport.”

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.