Howard Richards joins Royal & Awesome

Royal & Awesome, the nation’s brightest golf clothing brand, are delighted to announce that Howard Richards will be joining their team in the role of Digital Growth Manager, to help accelerate their already impressive performance.

Sales in 2015 were up 50 per cent vs 2014, meaning Royal & Awesome have delivered compound growth of over 60 per cent since they launched four years ago. A big factor in this growth has been the brand’s use of social media and digital marketing to help promote their fun, flamboyant and social credentials. The Royal & Awesome Facebook page features pictures and content created by customers and has more than 185,000 followers.

Richards joins from American Golf, where he was a member of their online team. He also owns his own successful ecommerce business, which sells smart phone accessories.

Royal & Awesome Director, Graeme Smeaton, said this of Howard’s appointment: “We’re hugely excited about Howard joining our team. He is a great fit with our business, as he is a digital marketing native, an entrepreneur and he scores his golf to ‘fives’ rather than par. The timing of the move also couldn’t be better; the brand is flying at the moment, we’ve got some great designs launching in March and with Howard’s help we’ll be able to spread our Awesome message to even more golfers.”

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.