GolfBuddy launches laser attack

GolfBuddy has launched its first ever laser rangefinder, the LR3, to cross the divide in distance measuring devices by now offering both laser and GPS products.

Weighing 200 grams, the LR3 retails for £219 and it is water and dust resistant, accurate to within one metre and features a 10-second laser beam. It is equipped with three operational modes: ‘Scan’ provides a continuous 10-second display of all objects located; ‘Flag’ homes in on the pin and factors out background objects; and ‘Normal’ provides a single distance to any chosen target from flag to dogleg point or hazard edge.

“The launch of our first laser is in direct response to extensive research carried out by GolfBuddy in Europe which tells us where the DMD market is heading and what types of golfers prefer which devices,” says John Ennis, GolfBuddy Global Head of sales and marketing. “Our award-winning handheld and wearable GPS devices are much more popular than lasers with higher-handicap category 3 and 4 players, although they are used by a significant number of better players too. But lasers are very popular with category 1 and 2 players and we wanted to make sure we had a product that appealed directly to these golfers, who aren’t as wayward as higher handicappers and are therefore more often in a position to attack the pin.

“Better players want their lasers to pick up multiple reference points, not just the flag, so the choice of operating modes allows players to get distances to points like the lips of bunkers, edges of greens and dogleg corners. It’s also a very light and compact laser and returns information in under a second, so golfers will enjoy using it.”