in tie-up with GolfNow, the specialist golf travel company, and GolfNow, the online tee time booking and golf course technology and services platform, have announced a strategic partnership that will encourage golfers to play more golf in both the UK and United States by utilising industry-leading technologies.

The collaborative marketing platforms being developed across both companies will focus on highlighting the convenience of purchasing tee times online, as well as promoting golf breaks and golf holidays at destinations across key UK and US markets.

The partnership will also enable to reach a larger audience of American golfers through GolfNow and Golf Channel. Having opened an office in Charleston, South Carolina in 2013, will further expand its fast-growing US operation, helping more American golfers plan and book trips to play the historic links courses of the British Isles.

This new strategic alliance builds on the long-standing tee-sheet integration agreement between BRS Golf, a division of GolfNow, and’s UK tee time booking service, Under the new partnership, GolfNow will operate as an extension of its current tee time distribution platform.

Steve Hemsworth, managing director of stated, “The appetite of GolfNow, Golf Channel, and to grow the game of golf sits at the heart of this ground-breaking partnership. At a time when the golf industry is looking for ways to attract more people to the sport, both companies believe that modern technology and more relevant and inspirational marketing will help to do just that. The collaborative partnership between our companies will make it easier for amateur golfers to book golf at a wider range of venues, which is great news, both for golfers and our partner courses looking to increase their revenue.”

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.