Appoints GMS as International PR Agency

GMS has announced that leading golf travel company has appointed the agency to manage its international PR in 2018.

The agreement will see GMS assist in increasing brand exposure and delivery of the company’s messaging in key growth markets, including Scandinavia and the USA. 

“We are thrilled with this opportunity and excited to be working with a company that has garnered such a wonderful reputation for service and loyalty to its customers,” commented Phil Craghill, Director at GMS.

“ currently organises getaways for more than 200,000 golfers a year and has ambitious plans to raise awareness of the brand around the world. We are looking forward to working closely with the company to help it achieve these goals. 

Keith Mitchell, Chief Marketing Officer at, added: “We will be celebrating our 20th anniversary this year, and our aspirations have never been higher. Partnering with such an experienced PR agency as GMS will help drive us forward in 2018. 

“The relationship will also help us to realise our ambitions in many areas and develop the brand and products on a global scale, particularly in the US and Scandinavia.” was formed in 1998, and offers golfers the opportunity to play at over 2,000 of the best venues in the UK, Europe and beyond, organising everything from overnight breaks to bespoke tours and overseas Pro-Am tournaments. joins the current GMS client roster which includes BGL Golf, Carnoustie Golf Links, Centurion Club, Close House, ECCO Golf, Essendon Country Club, Foremost Golf, Golf Genius Software, Golf Pride, La Reserva Club, London Golf Club, Nippon Shaft, Shot Scope Technologies, PING, PING Apparel, Prince’s Golf Club, and Sotogrande SA. More details on GMS can be found at

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.