Golf Tourism England (GTE), recently-formed to promote more visitor income for English golf courses from tourism, has announced a strategic partnership with England Golf. The agreement signals England Golf’s support for the membership body, which intends to unite the stakeholders within golf tourism in one of the sport’s most developed markets.
Since its launch in July 2014, almost 100 golf properties and tour operators have enlisted as GTE members, with further support for the initiative already having been offered by Visit England, the national tourist board.
GTE founder and CEO, Andrew Cooke said, “We are delighted that England Golf has given its backing to Golf Tourism England and I believe that this partnership will allow us to establish stronger working relationships between the many individual bodies which have a stake in English golf tourism at present. Our job is to identify opportunities for these groups to work together and create cross-marketing strategies in order for tour operators to create outstanding bespoke packages to benefit the all-round tourism experience.”
The partnership supports the aim of England Golf to create a brighter future for the sport. Its strategy, ‘Raising Our Game’, was launched last summer to create stronger clubs, increase the number of regular golfers and to halt the decline in club membership.
England Golf chief executive, David Joy, said, “England Golf is working at the heart of a network of partners to build stronger golf clubs. This new partnership offers an excellent opportunity to support and educate clubs to promote themselves to tourists from home and abroad and increase their visitor income. It will also encourage local partnerships, with groups of clubs working alongside tour operators and accommodation providers for the benefit of themselves and their communities.” More at: www.golftourismengland.com