Golf Pride has expanded its popular CP grip family with the launch of the new CP, combining the soft feel golfers associate with the range alongside updated traction technology and a reduced taper profile.
Available in standard and midsize, the new grip is designed to deliver greater comfort and lighter grip pressure throughout the swing, reflecting the growing demand for larger grip profiles among amateur golfers.
The latest addition introduces Localised Tack and Traction Zones, providing increased tack under the lead hand while maintaining a consistent, slip-resistant feel in the trail hand. Golf Pride says the soft rubber construction also helps dampen impact vibrations to reduce hand fatigue during a round.
The grip also incorporates the brand’s Plus4 Technology, featuring a larger lower-hand section that encourages lighter grip pressure and reduces tension during the swing.
“For a lot of players, feeling good on the course is what matters more than birdies and bogeys,” said Jamie Ledford, President of Golf Pride. “With the CP, we’re showing golfers how a grip can give them a feeling of comfort and confidence and allow them to enjoy a full round with a constant feeling of connection to the club in each and every swing.”
The CP family continues to enjoy strong Tour visibility, with the range appearing on the PGA TOUR, LPGA Tour and PGA TOUR Champions during the 2026 major championship season.
For golf retailers, the launch strengthens Golf Pride’s offering in the fast-growing comfort grip category, where demand for softer materials and reduced taper designs continues to increase. The addition of both standard and midsize options also provides retailers with a wider fitting choice for golfers seeking improved comfort without sacrificing control.
The new Golf Pride CP will be available in standard size from 4 August, with the midsize model following shortly afterwards.
For more info visit golfpride.com.
