A recent survey among golf writers and social media influencers across the world conducted by leading PR & Marketing company Sports Impact has shown an overwhelming preference for dealing with a specialist PR agency when it comes to sourcing information, obtaining interviews and undertaking product reviews.
More than 250 selected journalists and content creators drawn from North America, Europe and Asia were invited to take part in the survey and asked their opinion on the importance of dealing with a PR agency with an in-depth knowledge of golf.
The vast majority of respondents expressed the opinion that it was ‘very important’ to have access to such an agency, with one commenting: ‘I would consider the term trustworthy or credible when it comes to a PR agency with a specialist focus on golf”, while another said: “If an agency isn’t a specialist, they don’t know the industry and will often struggle to know what is important.”
Commenting on the overwhelming feedback on the subject, Matt Curtis, Head of Media Relations at Sports Impact said: “It was reassuring to discover how highly the golf media value the connection they have with a specialist agency like ours, given the fact that the sport has attracted so much attention from many quarters in recent years.
“Sports Impact has spent the past 22 years building relationships with the media at all levels and it’s a key part of what we offer clients looking to gain more brand and product exposure across an ever-expanding golf media landscape,” he added.
As part of the same survey, the British-based agency asked the global golf content creators to rate its own services when compiling and distributing press releases, providing accompanying imagery and supplying product samples for reviews. Combining the top two of the five ratings across various aspects of press release compilation, it recorded 92% for quality of writing; 88% for content value, product details and brand descriptions; 84% for storyline delivery; 73% for imagery; and 69% for client quotes.
“We’d like to thank those who responded to our survey for their helpful comments and suggestions, which will serve to improve our services to the media on behalf of some of the best-known premium brands in the golf industry,” added Curtis.
Among brands represented by Sports Impact on a global and regional basis are Arccos, Brand Fusion International, CAPTO Golf, Duca del Cosma, Galvin Green, Golf’s Greatest Holes, KBS, Motocaddy, Sun Mountain and Wilson Golf. The agency also became an Associate Member of the BGIA earlier this year.
For more information, please visit www.sports-impact.com.
