Golf Genius Software Provides Contactless Solution For The European Tour

Golf Genius Software, the leading provider of cloud-based golf tournament management systems, is supplying the European Tour with a contactless, safety-driven solution following the resumption of the 2020 Race to Dubai season.

The Golf Genius software, which was launched at this month’s Austrian Open, replaces the need for on-site player registration and allows players to book pre-tournament practice rounds remotely – eliminating the need for face-to-face contact with event organisers.

The system, which was also in operation at the Euram Bank Open in Austria, will be used at this week’s Betfred British Masters as the European Tour schedule resumes without spectators following the enforced break due to the COVID-19 pandemic.

“Our solution facilitates quick and easy registration for events which, crucially, removes the need for players and caddies to have face-to-face interaction with event staff,” commented Craig Higgs, Managing Director of Golf Genius International.

“In these times of heightened security and social distancing, the software provides a safe digital platform which affords peace of mind and drastically reduces the time taken to register for events and book practice rounds.”

To register for on-site event access, players simply access the event portal, which opens virtually on the Sunday before each tournament and provides real-time tournament information that would previously have been distributed as a PDF.

Since its launch on the European Tour, the new solution has seen 70-90 golfers register for tournaments within just 20 minutes, while up to 150 practice rounds have been booked in the same timeframe. A global text messaging system is also set to be implemented through the portal in the coming weeks.

Clubs interested in receiving a free Golf Genius demo should contact Craig Higgs by sending an email to craig@golfgenius.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.