Golf Genius launches brand-new events marketing toolkit for customers

Golf Genius Software, the leading provider of cloud-based golf software solutions, has launched its brand-new events marketing toolkit to help its customers drive event participation and maximise their revenue opportunities.

Available exclusively to Golf Genius Tournament Management premium customers, the events marketing toolkit provides golf facilities with everything they need to advertise their golf competitions, corporate events, and society days, whilst still guaranteeing autonomy over their marketing activities.

Craig Higgs, Managing Director at Golf Genius International, commented: “Through our integrated solution, Golf Genius customers can already run best-in-class golf events, but we identified that many don’t have the ‘in-house’ marketing resource to effectively promote their golf events to their clients and customers.

“The recent surge in golfing participation has provided golf clubs with a great opportunity to engage with more golfers, so we’ve developed this toolkit to act as their driver for more revenue, as it enables our customers to market their event offerings more efficiently and effectively.”

Designed with consideration for each stage of the buyer journey, the toolkit provides clubs with a comprehensive suite of assets that can be delivered in a coordinated and systematic fashion to drive awareness, foster interest, and provide a point of action thereafter.

These resources include a short explainer video; customisable templates for social media posts, email newsletters and website banners; a one-page customer enquiry form; as well as a corporate sales brochure for lead capture.

The assets come in smart, easy to use formats such as PowerPoint or PDF, helping to give customers a more professional look and feel to their communications, whilst avoiding the need for using complex design platforms.

Over the coming days, Golf Genius premium customers will receive their unique access codes for the toolkit via their dedicated account manager, alongside the appropriate support in using the toolkit’s resources to the best effect.

To find out more about Golf Genius and how it can benefit your golf facility, you can book a free product demonstration here.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.