Golf Genius appoints golf club management specialist, Craig Palmer, to lead its New Zealand operations

Genius, the leading provider of cloud-based golf software solutions, has announced the appointment of golf club management expert and PGA Professional, Craig Palmer, as Country Manager for New Zealand.

The news signals an expansion of Golf Genius’ operational presence in the New Zealand market and strengthens its commitment to supporting golf facilities across the country with its market-leading software solutions.

Beginning with immediate effect, Palmer will provide golf club managers, PGA Professionals and other golf stakeholders with on-the-ground expertise and technical support to future-proof their operations and elevate their service offerings.

Commenting on his appointment, Palmer said: “Ensuring every golf facility in New Zealand is appropriately equipped to service the increasing levels of golfing demand is an outcome I feel passionately about in order to drive the sport forwards, and Golf Genius holds a proven track record in supporting this notion on a global scale.”

“Having experienced first-hand the positive impact its Tournament Management solution has on driving operational efficiencies and maximising golfer engagement at events, the opportunity to be extending this value proposition to other golf facilities is an exciting one for golf in New Zealand.”

Having served in various high-level positions in golf and club management over a 17-year period, the combination of Palmer’s inherent knowledge of the New Zealand market and Golf Genius’ leading software solutions – utilised by 10,000+ golf facilities in 60 countries worldwide – provides every golf facility in New Zealand with the option of a best-in-class software offering for the very first time.

“We are delighted to welcome Craig Palmer to the Golf Genius family,” said Mike Zisman, co-CEO and Founder at Golf Genius. “Craig’s deep knowledge of the industry and his passion for golf align perfectly with our mission to empower golf clubs with cutting-edge event management solutions. With just one current supplier, we see New Zealand as an under-served market, and we are confident that Craig will be instrumental in helping New Zealand golf clubs dramatically enhance their events and deliver memorable experiences for golfers.”