Golf Europe show includes Pro Shop Forum

The Golf Europe exhibition being held in Augsburg, Germany in September and will include a Pro Shop Forum offering advice on shop design and other topics in a series of lectures on sales and marketing. Major brands in the golf trade such as TaylorMade, Adidas and Wilson Golf are committed to exhibiting at the show.

A ‘First Drive’ area will showcase innovative businesses from the industry, providing them with an opportunity to present their product developments to the trade public for the first time. The exhibition will also see a ‘Product Award’ for outstanding product development.

As the show dates from 28 to 30 September coincide with the climax of the Ryder Cup, the concluding day of the match will be broadcast live at Golf Europe in collaboration with Sky TV as a networking event for visitors and exhibitors.

Stefan Quirmbach, President of the PGA of Germany stated, “The continual increase in the number of visitors and exhibitors shows how important the leading trade fair for golf in Europe is. It demonstrates how much potential it has, and how outstandingly suitable the infrastructure offered by Augsburg Trade Fair is as a European showcase for golf.”

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