Global Golf Community Comes to Orlando for 71st PGA Show

Influential Buyers, Top Facilities, Powerful Purchasing Power and 84 Countries Represented by Attendees Registered for Next Week’s Event

PGA of America Golf Professionals, retailers, golf leaders and industry executives from around the world will gather in Orlando for the $102 billion golf industry’s most important business gathering of the year, the 71st PGA Show, January 23-26, 2024. With one week to go, nearly 30,000 golf industry professionals are currently registered to attend the PGA Show to discover the newest innovations, test the latest equipment and technology, learn from industry experts, build business, grow careers, and renew passion for the game.

PGA of America, LPGA and International PGA Professionals can register at at no charge, while other golf industry personnel incur a $80 processing fee through Jan. 21, and a $199 fee at the PGA Show through Jan. 26. PGA Show attendance is restricted to golf industry personnel.

Current industry professional registration represents 84 countries and all 50 U.S. states, with top international participation coming from Canada, the United Kingdom, Mexico, China, and Japan. Outside of Florida, the states with the most registrants are New York, Texas, Georgia, North Carolina, and California.

The PGA Show is the largest annual gathering of PGA of America Golf Professionals with more than 7,000 PGA Professionals currently registered to attend. Representing professional positions such as director of golf, general manager, coach, owner, merchandiser, architect, tournament director, manufacturer executive, international golf professional and more, PGA Professionals are driving grassroots participation by some 41.1 million Americans who participate in the game and managing widespread aspects of the business of the sport which contributes $226.5 billion in total economic impact in America.

Additionally, some 900 VIP buyers representing some 660 golf facilities and mass merchandisers are making plans to attend the 2024 PGA Show to source products and services of nearly 1,000 exhibiting companies and brands. VIP buyers attending the 2024 PGA Show represent approximately $800 million in purchasing power and nearly $2 billion in retail sales.

Sampling of Participating Golf Facilities/Retailers

(As of 1/9/2024)


Adare Manor Resort Edina Country Club Omni Hotels and Resorts
Augusta National Golf Club Erin Hills Golf Course Omni PGA Frisco Resort
Big Cedar Lodge Haggin Oaks Golf Super Shop Pebble Beach
Congressional Country Club Ko Olina Golf Club PGA Tour
Country Club of Virginia Marriott International, Inc. PGA Tour Superstores
Desert Mountain Medinah Country Club The Trump Organization
Dicks Sporting Goods Oak Hill Country Club Winged Foot Golf Club


The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest running and largest global business gathering. Thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world will come together to source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education, and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf. The PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center, Jan. 24– 26, for exhibits and a full schedule of industry events. PGA Show details and industry professional registration are available at

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.