Glenmuir unveil AW20 collection

Glenmuir, the renowned Scottish golf clothing brand, has unveiled its Autumn Winter collection for 2020 with products crafted to perform combining sustainable luxurious natural fibres and technical fabrics with contemporary design. Three striking colour stories continue for AW20 with Spring Green, Magenta and Ascot Blue.

Brand new for Autumn Winter is Glenmuir’s 2-layer Storm Bloc.® Waterproof Jackets for men g.Elrick and ladies g.Poppy (Both RRP £80). The lightweight technical jackets are made from interlock fabric which is quiet, soft to touch and enhances freedom of movement with its 4-way stretch properties. In addition the technical fabric is highly waterproof, windproof and breathable creating a modern playable outer layer choice.

For Glenmuir’s signature Touch of Cashmere zip neck sweaters, contemporary sporty design has been combined with this natural fibre fabric to create unique knitwear pieces which are breathable, stretch, soft to touch and have an anti-pill finish. g.Girvan, g.Jedburgh, g.Olivia and g.Alissa offer the golfer a fresh and bold take on traditional knitwear whilst g.Bothwell and g.Nika reflect Glenmuir’s traditional heritage with subtle rib and cable detailing (RRP all £85). Each piece of knitwear is hand-knitted by craftsmen with stitches linked manually resulting in a long lasting perfect fit and resilient flat seams.

The midlayer and padded collection continues to go from strength to strength with new colourway Navy/Light Grey added to g.Crail, a lightweight brushed back midlayer (RRP £65), and Ascot Blue/Light Grey Marl added to the popular quilted hybrid g.Arran, which combines a padded marl panel with fleece backed stretch sleeves and side panels providing water and wind resistance, heat insulation and enhanced freedom of movement (RRP £75). The bold Magenta has proved popular for the ladies’ padded gilet g.Sabine (RRP £80) and the stretch padded hybrid jacket g.Madison (RRP £85).

The long sleeve performance pique polo shirts have been a great success for ladies (g.Misha) and for men (g.Max) with a new Light Grey Marl colour added (RRP both £45). The fabric is active and highly functional with moisture wicking technology delivering breathability, UV protection, thermoregulation and enhanced freedom of movement.

Mikhel Ruia – Managing Director, Glenmuir adds: “The Autumn Winter 2020 collection continues Glenmuir’s mission to be the most loved golf apparel brand in the world. The collection represents premium quality, functional and elegant golf clothing crafted using sustainable and renewable methods. We are only just getting started and look forward to continuing our journey of innovation, design and development for the 2021 collections.”

The full collection brochure can be viewed here and will be available online and instore from August 2020.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.