Glenmuir Capture the Spirit of Golf in Short Film Series with The Average Golfer

Glenmuir, the Scottish golf clothing brand, has launched a 3 part short film series with popular YouTube vlogger The Average Golfer filmed at Archerfield, Formby and Conwy to capture the spirit of golf during these difficult and uncertain times.

With golfers across the world unable to play their beloved game for the first time since King James II’s ban in 1457, and repeated in 1471 and 1491, the films serve as a reminder that Glenmuir will always be there to dress beginners and professionals alike, of every level and generation, all coming together for the love of the game. That is the spirit of golf. That is the spirit of Glenmuir.

Mikhel Ruia – Managing Director, Glenmuir adds: One of Glenmuir’s core values is RESPONSIBILITY, and now, more than ever, we have a responsibility to ensure the safety and wellbeing of our team, customers and communities. This short film series serves as a reminder to us all of why we love the game and hopefully provides a few laughs and motivation that we will get through these testing times together and meet again on the golf course”.

All episodes can be found at and will be showcased through Instagram (@glenmuir1891).

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.