Fujikura Composites America – the global leader in high-performance golf shaft innovation – has enlisted the services of The Loop to help drive the brand’s social media output and creative design, as well as supporting across PR and communications.
Effective immediately, the PR & Marcomms specialists will look to enhance storytelling and brand recognition as Fujikura continues on its mission to produce the world’s best performance golf shafts in a market which it dominates.
Since launching as Fujikura Composites America, the brand has become the leading name in composite shaft design and development, particularly in recent years at the forefront of the after-market shaft category, for which it has been pivotal.
Utilising extensive industry connections across social and traditional media, as well as trade and consumer, The Loop will support Fujikura on its social media strategy, including content creation and management, to ensure engaging and on-point messaging across all of the brand’s social channels. A key part of The Loop’s remit will be to work with digital content creators to enhance Fujikura’s social media presence and engagement.
The Loop will also support Fujikura on graphic design around product launches and seasonal campaigns, including sell sheets, social media and digital advertising, as well as managing content shoots to enhance social, web, advertising and retail marketing creative.
UK and European focused PR and communications will continue to play a vital part in Fujikura’s strategy as they look to leverage and maintain strong media relationships. The Loop will also work across a global portfolio of media partners in what is set to be a busy year with product launches and the Ryder Cup – not to mention highlighting the brand’s dedication to golf in the junior and amateur ranks, as well as showcasing growth in the game for all players.
Eric Recher, Director of Marketing at Fujikura, said: “We are extremely excited to be working with the Team at The Loop, who have shown a great understanding of not only what Fujikura produces in the world of high-performance golf shaft innovation, but also about what we stand for as a company. We believe Fujikura and The Loop have a shared passion for the game of golf.
“The Loop will in many ways be an extension of our in-house marketing team, and will bring an all-round level of expertise across media, design and social. Their desire to work with us gives us great confidence moving forward.”
More players have won with Fujikura shafts in their driver than any other shaft manufacturer over the past three years, almost doubling the number of wins on the PGA Tour in comparison to its nearest competitor*.
Fujikura’s flagship shaft family, VENTUS, is trusted by many of the game’s best players, including the winners of the first three Major Championships of 2025 with the most recent win coming in a thrilling finish at Oakmont where, as with every Major, such a premium was placed on driving the ball well.
Indeed, Fujikura has been the number one driver shaft on the PGA Tour for the past five years*. However, along with the world’s best players, the brand’s mission is to elevate every golfer’s game by helping them unlock greater potential in every swing – from club players to seasoned professionals.
Paul O’Hagan, Partner at The Loop, said: “This is a great opportunity for The Loop to work alongside one of the key drivers in innovation within the golf industry, and we are delighted that Eric Recher and his team have shown faith in us to support them across such a wide scope of work.
“We visited Eric and the Fujikura team recently and were blown away by the energy, attention to detail and passion to constantly improve – even with their dominance in the category. While the Fujikura story is well known to many who trust their products, there are so many great stories around the brand that we can’t wait to bring to life, where we hope to engage with new audiences on a global level.”
*All PGA Tour figures reported from the Darrell Survey.
For more information on Fujikura and its products, please visit the website at www.fujikuragolf.com
