Fraser Dunsmore joins Lynx Golf

Elford and Dunsmore

Lynx Golf has announced that Fraser Dunsmore has joined them to assist the company expand into Europe.

Dunsmore (pictured above with Steve Elford) has an impressive CV spanning almost 30 years in the industry and has represented some of the biggest brands in golf, including TaylorMade, Adams Golf, Srixon and Ashworth, where he was European Sales Manager. He will have responsibility for developing Lynx’s European network of sales outlets.

Having recently unveiled a comprehensive new 2016 collection, Lynx owners Steve Elford and Stephanie Zinser believe the time is right to expand into Europe on a larger scale and believe Fraser’s experience will be invaluable.

“Fraser has an impressive golf pedigree and we are delighted he is lending us his expertise in penetrating the European market,” said Zinser.

“We always wanted to perfect our brand before we made major inroads into Europe, although we have a good presence in certain areas already such as Denmark, Sweden and Norway, and it’s taken us a couple of years to get to that point. The reception we are getting in the UK is now so positive that we feel more than ready to expand further by taking Lynx further into Europe.”

On joining Lynx, Dunsmore said: “As a golfer of well over forty years, I can remember the relevance of the Lynx brand from its inception in the 70s, through the 80’s, and into the early 90s. As such, I am delighted to be joining the team at Lynx Golf to help them re-establish the brand in the key markets in mainland Europe and the Middle East.”

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.