Foremost states that sales of Titleist golf balls set a record based on last winter’s Titleist ‘4for3’ Ball promotion, with the group’s professionals selling a total of over 11,000 dozen Pro V1 and ProV1x golf balls. This was a lift of 90 percent against the figure for 2012 and 30 percent more than last year.
The group’s over 290 Elite Marketing Programme (EMP) professionals generated 60 percent of the promotion sales aided by Foremost’s digital marketing solution. Together Foremost professionals accounted for 33 percent of the total sales for the promotion generated at all retail outlets across the country.
Foremost director Andy Martin commented, “I would like to take this opportunity to congratulate Foremost members for the sales they achieved, which collectively totalled nearly £½ million at retail during this spring’s Titleist 4for3 Ball promotion.