Abacus Sportswear has launched its Autumn 2014 collection focusing on a ‘back to basics’ concept, combining classic styles with traditional autumnal colours. The Swedish golf and lifestyle clothing brand is an Official Supplier to The European Tour and the company says that the new range is reminiscent of the ‘casual chic’ trend of the 90’s, drawing inspiration from Abacus Sportswear’s initial collections, when the company was set up in 1991.
Chris Mattsson, designer at Abacus Sportswear, said, “In the new collection, we have revamped staple golf pieces and updated signature garments to appeal to the modern day, active golfer. We spent time exploring our customers’ needs to rediscover the style DNA that makes Abacus a leading golf brand centred on a ‘Back to Basics’ theme. All the pieces in our Autumn 2014 collection incorporate our Swedish roots, combining style, design and functionality, and encapsulate the ‘Freedom of Golf’ brand ethos of Abacus.”