FootJoy named Apparel Supplier of the Year award at TGI Golf Awards

The #1 Shoe & Glove in Golf brand has been awarded the coveted Apparel Supplier of the Year award at the recent TGI Golf Partnership annual awards dinner

FJ were amongst the great and the good of the golf industry at Trump Turnberry, where Europe’s leading golf retail services group held its annual awards dinner. Emerging victorious, the FJ Brand was awarded the coveted Apparel Supplier
of the Year award in recognition of the Performance Golf Apparel range and commitment to supporting its retail partners.

The TGI Golf Partnership’s Supplier Awards are voted for by the group’s 470 PGA Professional Partners across the UK & Ireland through its annual Supplier Survey. Utilising the globally recognised Net Promoter Score (NPS), Partners mark the brands they work with in a variety of categories such as product quality, customer service and marketing.

Russell Lawes, FJ Brand Director, said:

“2019 was a hugely successful year for the brand, with a fantastic new Performance Apparel range that’s been met with considerable praise from both our long-standing and newest stockists. We’ve continued to nurture our valuable partner relationships which we believe contribute hugely to our apparel success. To have won this coveted award is a huge honour, and we’d like to thank TGI partners for their continued support of the FJ brand.”

Through the years, FJ has continued to develop its full-line apparel to an exceptional standard. The ever-expanding range continues to integrate new performance fabrics, exciting colour stories and offer a range of fits and layering garments to appeal to the ever-evolving UK golf apparel market.

Eddie Reid, TGI Golf Managing Director, said:

“Congratulations to FootJoy, who enjoyed an outstanding 2019 as the brand continued to present excellent products that sold exceptionally well for our Partners. Not only was the sell-through excellent, but there were good margins to be made for our Partners across the board. It’s hard to believe that the FJ apparel brand is still relatively new to the industry but plays such a big part in our Partners’ apparel offerings.”

Building upon a strong 2019 for the brand, FJ are set to set to launch their new Spring / Summer 2020 apparel range on 15th February 2020, which brings exciting new colour stories and technically innovative materials to market to suit every type of golfer and personal preference. In addition, FJ Area Sales Managers are now on the road to begin their Autumn / Winter 2020 sell-ins.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.