FootJoy introduce ‘new category of golf shoe’

FootJoy has introduced a new category of golf shoe – FreeStyle, complete with ingenious technology  designed to deliver exceptional performance and comfort.

FreeStyle helps generate maximum power by providing greater freedom of movement through the swing. Traction is enhanced thanks to an outsole inspired by the Red-Eyed Tree Frog, which enables the design to deliver great traction and grip in all weather and underfoot conditions.

Styled with five contemporary colour combinations, the new FreeStyle joins the brand’s diverse range of golf shoes, but is unique in that it has been designed for those who would benefit from increased freedom of movement to help transfer energy most efficiently through the ball. FreeStyle boasts a high-traction outsole incorporating FJ’s Revolutionary Outsole Grip System (F.R.O.G.S. Technology).

Extensive internal testing has proven that FreeStyle shoes help to unleash power for a wide spectrum of players. The shoe’s natural movement and cushioning is further enhanced by a new midsole compound and design offering greater torsional flexibility.

Whilst FreeStyle allows for a more natural movement, the shoe doesn’t compromise on grip – a crucial factor in generating more power. The inspiration for this supreme grip comes from a Red-Eyed Tree Frog who generates incredible gripping power on any surface; hence the birth of F.R.O.G.S. Technology, where traction elements also increase ground contact points throughout the swing.

F.R.O.G.S. Technology incorporates a super-flexible new SoftMax translucent outsole that offers both a softer feel and extra grip, while a new FTF 3.0 midsole compound is the brand’s softest yet. The Softspikes Tour Lock system and new translucent Pulsar cleats deliver exceptional grip with a dynamic, frog-like flex.

“FreeStyle is arguably FootJoy’s most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club,” commented Richard Fryer, FJ Sales and Marketing Director.

“Research has proven that dynamic traction can be beneficial to players regardless of age, ability or speed of swing. Our R&D team has thought even further outside the box and, by drawing inspiration from a Tree Frog, they have created a shoe unlike anything else on the market.”

The shoe will be available in Navy/Orange/Lime, White/Grey/Charcoal, Black/White/Grey, Grey/Green/Navy, Grey/Navy/Berry (Boa). 

RRP: £135/£150 BOA

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.