FootJoy has announced the appointment of three new brand executives in a drive to ensure players take to the golf course in 2014 wearing properly fitted golf shoes. The new recruits will travel the country from March to September educating golfers on the importance of wearing a correctly fitted golf shoe for increased comfort, fit and performance, with the aim of enhancing the enjoyment of the game of golf for more amateur golfers. FootJoy believes 70 percent of golfers wear the wrong size shoes.
Russell Lawes, FootJoy’s marketing manager commented, “Our statistics show that wearing the wrong size shoe can reduce power loss by up to 26 percent. Hardware companies are continually talking about how their drivers can add yards to your game, but golfers are less aware about the importance of ensuring their golf shoes are correctly fitted. Having identified this real issue we felt it was time we tackled the problem head on, taking to the road to visit our key accounts and share in our industry-renowned expertise. We feel that we are the only golf brand who has the capability to execute shoe fitting in this manner. We offer more sizes and more widths than any other golf manufacturer, with sizes ranging from three to 16 and widths from extra narrow all the way through to extra extra wide. It is our mission to get the correct size shoe on as many golfers as we can this summer.”
The new FootJoy brand promotion executives will be conducting shoe fittings at selected retailers with dates and venues at: www.footjoy.co.uk