FootJoy, the #1 Shoe and Glove brand in golf, will look to build upon over a decade of growth in performance golf apparel with the launch of its Spring Summer ’23 range.
Celebrating the brand’s heritage, rooted in a single-minded focus on the golfer, the latest collection features a mix of stylish prints, patterns and classic styles – all utilising the latest performance material innovations.
And for those golfers looking for finely-tuned athletic performance, FootJoy have also introduced the HYPR collection with sporty chill-outs and joggers for men plus zip-ups, joggers and t-shirts for women.
Remaining on the front foot of design, the 2023 men’s line features new camo trends, diverse prints featuring novelty, modern classic and geometric patterns which will add excitement for golfers looking to refresh their wardrobes for the season ahead.
New designs for the 2023 season include Cloud Camo, Half Moon Geo, Tossed Tulips, Travel, Tropic, Confetti, Scattered Floral, Circle and Glass prints.
FootJoy continues to expand its women’s offering with a unique take on modern classic styling with clashing colours and contemporary takes on familiar favourites. The collection is brought to life with splashes of purple, pink and blue with popular Houndstooth prints taking centre stage throughout.
The men’s collection is narrated through four new colour stories – Naples, Key West, Southern Pines and Stratton each bringing their own unique and trending colour palettes. The women’s Houndstooth collection splits into two with Hot Pink and Purple Cloud adding variety and statement design.
From the Floridian tropics, the collection’s black and white are brought to life with floral hints in Orchid and Violet.
Named after the southernmost point of the US at the tip of Florida, this collection uses ocean-inspired tones of Navy, True Blue,
White and Almond to reflect the white sand beaches and this paradise summer setting.
Inspired by the sun-trapped haven, soft calming tones of Aqua Surf, Maui Blue and Lava are accompanied by White for a versatile, interchangeable range.
Named after the town in Vermont, this collection integrates tones of Iron and White with bold, striking accents of Twilight and Racing Red.
Women’s – Houndstooth
The ever popular, classic designs in the Houndstooth Collection are made fresh with the bold Hot Pink range and more pastille-inspired Purple Cloud story.
Lightweight and breathable fabrics for that offer a contemporary, lifestyle feel for ultimate style and versatility.
SS’23 apparel is available through FJ stockists and at FootJoy.co.uk now. (HYPR collection available from March 15th).
COLIN MYNOTT, FJ EMEA PRODUCT MANAGER FOR APPAREL, SAID:
“Since FJ took its first steps into the performance golf apparel space over 10 years ago we have continued to see increased investment and focus matched with exciting growth, both for the FJ brand and our products. Now with the introduction of the 2023 line we have raised the standard again to meet the needs of today’s players with golf-specific performance and on-trend styles. The introduction of the HYPR Collection continues our evolution in golf apparel as we cater for those looking for finely tuned athletic performance with more of a lifestyle look and feel.”