FJ Hyperflex now with Boa closure

Following the introduction of its Hyperflex footwear in early 2015, FootJoy, has expanded its line with shoes equipped with the Boa Closure System. Hyperflex features innovative materials such as the new FlexGrid exoskeleton to deliver lightweight support and cushioning, giving comfort with stability and performance. Each of the two new styles now available with the Boa Closure System allow players to enjoy wearing Hyperflex with an adjustable, consistent fit.

Doug Robinson, FJ vice president of design and development said, “When we first learned of this new alternative system to laces, it didn’t take long to realise there were many similarities between the brands that have, years later, resulted in a long-standing, successful relationship. The Boa Closure System, like the FJ line of golf shoes, has undergone significant improvements since the first collaborative product was introduced and now, with Hyperflex, we’re excited to marry their most advanced system with our latest performance product.”

The two Boa styles have an RRP of £150. More at: 

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.