Finca Cortesin joins exclusive group of Honma Golf partners

Finca Cortesin Hotel, Golf & Spa has enhanced the five-star luxury experience it offers to golfers after agreeing a new partnership with Honma Golf, global leaders in the manufacture of premium golf equipment.

The award-winning resort in Andalucia, Spain, has teamed up with the prestigious Japanese company and, its new role as official retailer, can offer players the opportunity to experience an exclusive fitting upon demand performed by Honma’s technical representatives.

As well as providing guests with a choice of the latest stiff, regular and senior-shafted clubs when using the resort’s rental service, Finca Cortesin will join the luxury brand’s exclusive group of stockists and have access to its entire club collection – enabling it to offer an upgraded five-star fitting service at the venue’s state-of-the-art Jack Nicklaus Golf Academy.

Miguel Girbés, director of golf at Finca Cortesin Hotel, Golf & Spa, said: “Finca Cortesin is delighted to include Honma Golf as one of our preferred partners.

“It is always our aim at the resort to work with the most prestigious brands so that we can offer the best quality golf experience to our guests. Honma Golf is renowned for its attention to detail and offering a more personalised approach to club-fitting, making the brand a perfect match for the resort.”

Founded in 1959, Honma Golf has established itself as the market leader in premium golf equipment, using the best materials, ground-breaking technology and highly-skilled craftsmanship to produce a collection of the most sought-after and best performing clubs in the world.

Pablo Casas, head of sales in Iberia and Italy for Honma Golf Europe, said: “Honma prides itself on a meticulous approach to manufacturing and attention to detail. Finca Cortesin has an identical philosophy to us, with service based on quality, not quantity, and we’re delighted to have teamed up with them on this new venture.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.