ETIQUS launches new Sport Tour Collection

ETIQUS, the British brand of timepieces exclusively for golfers, is to expand its successful timepiece range with the launch of its new Sport Tour Collection for men.

This slightly smaller Sport model will be initially available in six distinctive golf-related colour options: Summer White, Night Black and Auld Grey which already feature within the current range, as well as a new Iberian Orange and special edition European Blue and Georgia Green versions. Prices range from £279 to £299.

Each patented timepiece incorporates the ‘Butler Bezel’, the design of which was originally inspired by the R&A’s Pace of Play guidelines, as well as quality components such as Swiss made movements, a Sapphire Crystal glass face, and a solid stainless steel bracelet as standard.

ETIQUS founder and managing director Gary Butler commented, “With the brand now generating some real momentum, I’m delighted to be in a position to expand the existing range to 30 models in order to further accommodate the needs of the golfer in terms of both style and substance.

“The new Sport Tour combines the popular style, aesthetics and design details of the Sport Pro with the smaller, more compact size of the Classic Tour, while the stylish new seasonal colour options will be appreciated by golfers who are knowledgeable about the game. Watches make an excellent present and an ETIQUS timepiece is a natural choice for consideration as a unique Christmas gift for the golfer.”

ETIQUS donates £5 from each purchase, and supports other charitable events, to raise money for The Golf Foundation, which gives children and young people the opportunity to experience golf and the life skills it has to offer. ETIQUS successfully raised over £10,000 to this cause in its first year of trading. The timepieces are available to purchase online exclusively at

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.