Four-time major winner Ernie Els has signed with Adams Golf in a multi-year deal which will see the ‘Big-Easy’ using Adams equipment with the brand logo on his bag and headwear. Adams Golf is manufacturer of the most-used hybrids on the PGA Tour for six consecutive seasons and claims to have increased its presence to 37 percent of all hybrids in play in 2013. The company recently re-introduced the Tight Lies fairway wood with a tri-level sole design reducing the amount of turf interaction to create a larger impact area below the ball.
As well as his two US Open and two Open Championship majors, Els aged 44, has 70 professional global victories including two World Golf Championships. He commented, “As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products. I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”