Epic Flash speeds Schauffele to victory

Callaway Staff Professional Xander Schauffele used Callaway’s 2019 new product line up is with a tournament-winning display of driving, precision iron-play and putting at the PGA TOUR’s Sentry Tournament of Champions in Hawaii.

In the same week as their official global launch, Schauffele put the new Callaway Epic Flash Sub Zero Driver and Apex Pro 19 Irons straight into competitive play with extraordinary results.

His course record-equalling final round of 62 (-11) on Kapalua’s Plantation Course, Maui, included playing the last 16 holes in 12 under par, to claim his fourth PGA TOUR title.

Schauffele debuted his 9° Epic Flash Sub Zero model, one of four Sub Zero models in play in the limited 33-player field, to help him to his longest drive of the week, measuring 405 yards!

The new Epic Flash Drivers (both Standard and Sub Zero models) are led by Callaway’s ground-breaking new Flash Face Technology.

Flash Face’s sophisticated architecture was created by Artificial Intelligence (AI) and ‘machine learning’, a field of computer science that uses statistical techniques to give computer systems the ability to learn with data without being explicitly programmed.

Through machine learning, a super-computer cycled through 15,000 face architecture iterations, learning from each one, before arriving at Flash Face.

The Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. These ripples work together cohesively to elevate COR in the face’s centre region. This results in a significant ball speed boost for noticeable distance gains.

These drivers also feature Callaway’s proprietary Jailbreak Technology with internal Jailbreak bars that stiffen and stabilise the crown and sole to promote faster ball speed.

Having hit over 80% of Greens In Regulation, it’s no wonder Schauffele is loving his new Apex Pro 19 Irons. After testing a prototype version throughout the end of last season, including for his WGC-HSBC Champions win in China, he commented how he likes the weighting of the irons through the turf, regardless of course conditions. He also favours the look of the thin top line and leading edge, their distance consistency and ball flight, coupled together with the Chrome Soft X Golf Ball he has been using, and how easily he can shape shots.

However, it wasn’t just Schauffele’s long-game that propelled him to the title. Incredibly, he took just 25 putts in the final round with his Odyssey O-Works Red #7 CH to claim victory. According to Odyssey’s Tour team, Schauffele loves how easy the #7 head shape is to align, and how it gives him confidence to find the right line and set-up, allowing him to focus on making a good stroke.

Neil Howie, Managing Director of Callaway Golf EMEA, concluded: “Our 2019 launches, headlined by the new Epic Flash Drivers, are the most exciting line-up of products we have ever created and seeing Tour players like Xander enjoy the immediate performance benefits underlines how very special they are.”

What’s in the Bag – Xander Schauffele
Driver: Callaway Epic Flash Sub Zero (9°), Graphite Design BB 7X shaft
Fairways: Callaway Rogue Sub Zero (15°), Graphite Design Tour AD-DI 8X shaft
Callaway Rogue Sub Zero (18°), Graphite Design Tour AD-DI 8X shaft
Irons: Callaway Apex Pro 19 (4-PW), True Temper Dynamic Gold X 100 shafts
Wedges: Callaway Mack Daddy 4 (52°), True Temper Dynamic Gold X 100 shaft
Putter: Odyssey O-Works Red #7 CH
Golf Ball: Callaway Chrome Soft X

For further information about the complete Callaway product line, visit: www.callawaygolf.com

Previous articleMizuno unveils their new ST190 range of metal woods
Next articleMarch is TaylorMade for Clubs to Hire clients
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.