ECCO GOLF launch new BIOM G3

Danish golf footwear innovators, ECCO GOLF, have continued their ground-breaking BIOM story with the launch of the ECCO BIOM G3 which showcases an evolution of comfort, style and innovation.

ECCO BIOM G3 utilises a range of industry-leading technologies to deliver exceptional performance that will last round after round, while hard-wearing ECCO YAK leather uppers and a waterproof GORE-TEX construction keep feet dry and comfortable in even the wettest weather.

ECCO GOLF’s renowned BIOM NATURAL MOTION last combines low-to-the-ground stability with a glove-like fit that is built for natural motion. Uncompromising traction is provided through ZARMA-TOUR spikes which work together with hybrid cleats on the toe and rotation line to offer optimal grip and a more stable footing right from the first tee to the last green.

ECCO BIOM G3 further highlights ECCO GOLF’s commitment to crafting shoes with innovative comfort properties, including:

* ECCO FLUIDFORM Direct Comfort Technology which is a ‘state change’ process that uses specialised fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating an integral, flexible and durable bond without the compromises common with stitched or glued assemblies

* A BIOM NATURAL MOTION last that enables the foot to move more naturally, closer to the ground, forming like a second-skin around the foot

* ZARMA-TOUR spikes that use six flexible, anti-clogging comfort legs for superior traction. A rotation line on the toe, and the addition of hybrid cleats, enhance agility on the course

* A removable, washable Ortholite foam inlay sole that provides long-term cushioning and superior breathability, as well as the option of extra width when removed

The uppers of the shoe are manufactured using premium ECCO TUMBLED TEXTURED YAK leather, from ECCO-owned tanneries, that provides a supple, garment-washed look and feel. Bouncy and full, the leather has a slightly raised grain and natural shine that highlights its eye-catching surface texture.

Furthermore, a double-layer neoprene collar adds stretchable comfort and softness, adapting to the foot by seamlessly wrapping around the heel.

ECCO BIOM G3 is crafted at company-owned factories that utilise FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

RRP ECCO BIOM G3 £210

ECCO GOLF shoes are worn in competition around the world by European Ryder Cup Captain Thomas Bjørn, Fred Couples, Lydia Ko, Minjee Lee and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.