Direct Golf plans to double its stores across the UK from 20 to 40, by 2018. The retailer is also launching a new e-commerce website in spring 2015. The expansion moves follow strong Christmas sales which were up 23 percent on 2013. Sales made via Direct Golf’s existing e-commerce platform were up 39 percent from last year, while the company’s retail stores saw 14 percent increase in sales. Crucially, the company says margin also increased significantly both online and in-store.
The expansion plans follow substantial investment from sports retail giant Sports Direct last year.
Direct Golf has used the new-found investment to bolster its senior management team, with the addition of golf industry retailers Peter Riordan and Lee Brown at the end of last year.
Direct Golf owner John Andrew said, “We’re thrilled to release these latest figures, which really show that Direct Golf is in a fantastically healthy position. Sales are up, margin is up, and that’s good news for us as a business, but also for our loyal customers too, who will continue to benefit from even better prices, stock levels and service as the business grows and grows. It really bodes well for 2015, and gives us the right sort of momentum to make this year even more successful and profitable than 2014.”