Diamond Golf Loses a Long-Term Friend – Colin Lord (1938-2020)

It is with great sadness that Diamond Golf has announced the passing of their dear friend and colleague, Colin Lord, aged 81, who passed away on November 9, 2020, following a short illness.

Colin was involved within the golf industry for more than 40 years and was instrumental in creating and running the first European golf trade exhibition. His first golf exhibition held at The Metropole Hotel, Brighton, in the early 1980s.

Demand from companies wishing to exhibit was so strong that the show moved to a larger facility at Sandown Racecourse, and then moved again a few years later to the National Exhibition Centre in Birmingham, where the show continued until the end of 1990s.

Colin joined Diamond Golf in 1995 and instantly became a valuable member of the sales team. He went on to become Sales Director in 2001.

Diamond Golf Managing Director Daren Treacy said, “Colin was real character, outrageously charming and very cheeky. He was a magnificent story-teller and famously captivating in discussion. His enthusiasm for life and work was boundless, so much so that he carried on working for Diamond Golf until 2018, when he finally retired at the age of 79.”

A keen golfer Colin would play every week at Littlehampton Golf Club in West Sussex where he was a long-standing member.

Colin made so many friends and acquaintances within the golf trade over his career and will be greatly missed by all who knew him.

Daren added, “Colin will always have a special place in our hearts and will never be forgotten. Our heartfelt best wishes go to his wife Maureen, daughter Vicky, son Jolian, and all the family.”

Colin’s funeral will be held in Bognor Regis, West Sussex, on Tuesday 24th November at 10am. If anybody wishes to make a donation in Colin’s memory they can do so to St Wilfrid’s Hospice at Colin’s request by visiting www.reynoldsfunerals.co.uk.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.