Dean Cracknell Joins Golf Clubs for Cash

Europe’s biggest pre-owned golf equipment company, Golf Clubs 4 Cash, has appointed industry expert Dean Cracknell as Head of Marketing.  Cracknell has impressive credentials having worked for various leading golf manufacturers including Cleveland, TaylorMade, Srixon and most recently HONMA.  In this new role he will be developing existing and new markets and creating a long-term, integrated marketing strategy for the growing business.

“Having known the company for some time, I have been delighted to witness the rise of Golf Clubs 4 Cash over the last few years.  It is a great business, with incredible expertise, run by fantastic people,” comments Cracknell.  “I am excited to help develop the brand and use my experience and network of contacts to encourage more people to use this first-class service.”

In the last 12 months Golf Clubs 4 Cash has experience unprecedented growth.  As well as increasing its workforce to 65, owners Murray Winton and Martin Lambert have invested in new warehousing and opened an indoor simulator studio alongside their HQ in Edinburgh.  Appointing an industry expert to lead its marketing strategy was the obvious next step for the business as Murray explains.

“I have known Dean for several years and have always been impressed by his dynamic approach to marketing.  With his industry experience he will be able to identify the necessary steps we need to take as a business in order to reach our full potential.  This is a really exciting time for us and for the golf market as a whole. “

One clear ambition for the business is to create a culture of recycling and refurbishing golf equipment.  In doing so they hope that newcomers to the sport will be able to get their hands on excellent equipment at much more affordable prices and that existing golfers will naturally shift towards purchasing pre-owned items.

Cracknell concludes, “The ‘pre-owned’ market is becoming a powerful force in retail across many different categories.  I think golf is only just starting to realise how important it is, so I am excited to be part of a business that is dedicated to normalising it for consumers and the wider industry.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.