De Vere Hotels has sold six of its golf resort hotels to QHotels which is seeking to strengthen its nationwide presence and complement its existing portfolio of 21 hotels with premium golf, spa and leisure facilities.
The six hotels include the luxury five-star Cameron House in Loch Lomond and the Elizabethan-style Dunston Hall in Norfolk. They will be managed alongside the existing QHotels portfolio of hotels led by managing director Michael Purtill and finance director Ian Goulding. With investment earmarked for each of the six hotels over the coming months, the hotels will be integrated into the QHotels portfolio.
The six former De Vere Hotels, joining the QHotels portfolio are:
• Cameron House, Loch Lomond
• Dunston Hall, Norwich
• Oulton Hall, Leeds
• Mottram Hall, Macclesfield, Cheshire
• Slaley Hall, Hexham, Northumberland (pictured)
• Belton Woods, Grantham, Lincolnshire
Purtill commented, “This is a really positive move that will help drive long-term, sustained growth for the QHotels brand. The six hotels are an excellent fit as they are renowned for their first-rate facilities, catering and service. This aligns with our guest-first ethos and enables us to effectively expand our UK reach. We will be working with each hotel on an individual basis to ensure we build on the best of what they have to offer and complementing this with our experience and expertise. This will help to maximise the conference and events potential of each of the hotels, while strengthening our portfolio in terms of a wider golf, spa and leisure offering.
“Our first priority is business as usual for the teams and guests, ensuring we fulfil our commitments for existing bookings. We are then looking at where we can invest in developing the hotels to emulate the award winning standards QHotels is renowned for and which drives guest satisfaction and loyalty.”