De Vere Hotels & Resorts and Foremost Golf, the golf buying group, have formed a partnership. Venues across the De Vere Hotels & Resorts portfolio, including Slaley Hall, Oulton Hall, Mottram Hall and The Carrick on Loch Lomond, will benefit from the buying power of the Foremost Group, which has over 1,000 golf clubs in the buying group.
In addition to the direct buying power, De Vere Hotels & Resorts will also benefit from Foremost’s digital marketing expertise, including targeted correspondence and Foremost’s Elite Marketing Programme (EMP). EMP is a weekly online newsletter providing consumers with expert insights, products reviews and special offers, to improve their retail experience and allow for more informed decisions when purchasing products.
Keith Pickard, group director of Golf at De Vere commented, “This partnership means that De Vere guests will benefit from the dedicated resource of Foremost, enriching the retail experience that we offer across the De Vere portfolio of resorts. Not only will the Foremost clout as a buyer mean that we are able to offer the best products to our consumers, but the added value that they provide through their consumer communications is invaluable to us as we look to provide the highest level of service.”